The platform is rolling out a new feature that allows them to cut down on the amount of AI-created media appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This shift coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising channels on a competing service only show clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a label for inferior, factory-style content that is often illogical or bizarre.
“We know from our community that many people like content produced via AI tools, ranging from digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are now over a billion videos on its network identified as made with AI. Overall, over 100 m pieces of content are submitted to the app daily, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they see by accessing the content preference option in the platform and picking the AI content topic. Further subjects that can already be controlled under the filter cover current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige content makers to identify “realistic” AI-made content, and it bans harmful fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the service will henceforth attach an artificially created tag to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from seeking to evade the labeling process.
Educational Initiatives
The company is also launching a $2m awareness program for specialists and groups to develop educational content about using AI responsibly. This project will support educational bodies specializing in educating programming and robotics.
Platform Protection
The platform has supported its safety measures, amid controversy over intentions to make redundant a large number of review team members in the UK. It is set to reduce hundreds of positions in its content moderation team in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official explained that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by people. The company stated a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its automated systems.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
